Resume
Work
Experience
Sept 2025 - Present
Jan 2024 - Nov 2024
Jan 2021 - Jan 2024
Manager - Content & Creative, upGrad
I was mainly drawn to this opportunity
by the chance to engage with AI as
a collaborator, and explore how it could strengthen my writing and thinking.
In retrospect, it was the right decision.
Consultancy & Freelancing
I worked as an independent consultant
for Lintas, Dojo, and other clients,
using this time to reflect on my next step.
Creative Director, Ogilvy
I was there for a short time, but I believe
I made a meaningful mark through my work and the possibilities I could offer. Sometimes,
even with the best intentions on both sides,
things don’t work out.
This was one of those times.
Creative Director, MullenLowe Lintas
Associate Creative Director,
MullenLowe Lintas
My most enriching experience till date.
Worked on some of India’s biggest brands like Axis Bank, Tata Motors, UltraTech, Surf Excel, Hershey’s, Absolut, Reebok, Closeup, and many more. Won ‘Hothouse 2022’ for a Surf Excel initiative.
Nov 2019 - May 2020
Group Head, Crayons
Political advertising and writing for the public sector taught me some really useful lessons about ‘unlearning’ and ‘adaptability’.
Jun 2018 - Apr 2019 Group Head, Happy Mcgarrybowen
Made accounting (for Tally) ‘poetic’ and trucking (for BharatBenz), ‘a matter of pride’.
Feb 2013 – Feb 2014 Senior Copywriter, Publicis Beehive
This is where I began honing my skills.
Got acquainted with thoughts like
‘People who think well, write well’.
May 2012 – Feb 2013 Junior Copywriter, CMM
A short stint but a very important one.
It was this place that made me realize
what my true calling is.
June 2025 - Sept 2025
Dec 2024 - June 2025
Brands
Handled
Axis Bank, Tata Motors (Tata Safari, Tata Altroz, Tata Punch, Tata Nexon, Tata Magic), UltraTech, Surf Excel, Hershey’s, Absolut, Reebok, Closeup, CoinDCX, Turtlemint, Google, Kissan Ketchup, Fastrack, Mumbai Indians, Tally Solutions, BharatBenz, ITC Mangaldeep, Hellmann's Mayonnaise, Toyota Finance, Reliance Retail, Aditya Birla Group, GE, Fly Mobile, Salarpuria Sattva, Deepam, Stovekraft (Pigeon & Gilma), Gokaldas Lifestyle, Infosys, UP Government, Punjab Government, Fit India, Kajaria.
Personally
Speaking
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Honest, believer, eternal optimist, compassionate, generous,
fun loving, nature lover.
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Strengths
• Strong with ideas. Capable of finding a solution even in seemingly intractable situations
• Never give up attitude. Go down fighting is the credo
• Avid reader. Keep abreast of all developments in my chosen areas of endeavor
• People-oriented
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Weaknesses
• I sometimes chase trivia without any specific purpose
• Getting lost in details at times
• Falling for hard luck stories
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Interests
Plays, movies, books, documentaries, attending lit, and film festivals.